Política de privacidad

Last updated: July 29, 2026

Urban operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Urban is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, complete another transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies you or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details, including your name, address, billing address, shipping address, phone number, and email address.

Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.

Account information, including your username, password, security questions, preferences, and settings.

Transaction information, including the products you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.

Communications with us, including information you provide when contacting our customer support team or otherwise communicating with us.

Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.

Usage information, including information regarding your interaction with the Services and how and when you access or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, place an order, or otherwise provide us with your personal information.

Automatically through the Services, including from your device when you use our products or services, visit our website, or interact with cookies and similar technologies.

From our service providers, including when we engage them to provide certain technologies or services and they collect or process personal information on our behalf.

From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide the Services, including to perform our contract with you, process payments, fulfill orders, remember your preferences and products you are interested in, and send notifications related to your account or orders.

We may also use your information to process purchases, replacements, refunds, exchanges, cancellations, and other transactions; create, maintain, and manage your account; arrange shipping; facilitate customer service requests; enable you to submit reviews; and create a customized shopping experience, such as recommending products related to your interests or previous purchases.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail.

We may also show you online advertisements for products or services on the Services or other websites, including advertisements based on products you previously purchased, viewed, or added to your cart and other activity on the Services.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect and investigate potentially fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services.

If you choose to register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone else.

Communicating with You

We use your personal information to provide customer support, respond to your questions and requests, provide effective services, and maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government agencies.

We may also use your information to investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings, and to enforce or investigate potential violations of our terms, policies, or legal rights.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy.

Such circumstances may include:

With Shopify, vendors, suppliers, and other third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, manufacturing, and shipping.

With business and marketing partners that provide marketing services or advertise products and services to you.

For example, we may use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites.

Our business and marketing partners will use your information in accordance with their own privacy notices.

Depending on where you reside, you may have the right to direct us not to share information about you for targeted advertising and marketing based on your online activity across different merchants and websites.

When you direct us, request us, or otherwise consent to the disclosure of certain information to third parties, such as when information must be shared to ship your order or when you use social media widgets, account login integrations, or similar services.

With our affiliates or other businesses within our corporate group.

In connection with a business transaction, such as a merger, acquisition, reorganization, bankruptcy, or sale of assets.

We may also disclose information to comply with applicable legal obligations, including responding to subpoenas, search warrants, court orders, and similar requests; enforcing applicable Terms of Service or policies; and protecting or defending the Services, our rights, and the rights of our customers or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit through the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than the country where you reside, in order to provide and improve the Services.

To help protect, grow, and improve our business, we may use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify.

To provide these enhanced features, Shopify may use personal information collected from your interactions with our store and other merchants.

In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding Shopify's use of your information.

To learn more about how Shopify uses your personal information and the rights you may have, you can visit the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or online platforms operated by third parties.

If you follow links to websites that are not affiliated with or controlled by Urban, you should review their privacy policies, security practices, terms, and conditions.

We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites or platforms.

Information you provide in public or semi-public spaces, including information shared through third-party social media platforms, may be visible to other users of the Services or users of those third-party platforms.

Our inclusion of a link does not, by itself, imply endorsement of the content, platform, owner, or operator, except as otherwise disclosed through the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are the parent or legal guardian of a child who has provided personal information to us, you may contact us using the contact details below to request that the information be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms may be defined under applicable law, the personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security.

Information you send to us may not be secure while it is in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

How long we retain your personal information depends on several factors, including whether we need the information to maintain your account, provide the Services, fulfill orders, comply with legal obligations, resolve disputes, prevent fraud, or enforce contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information.

These rights are not absolute, may apply only in certain circumstances, and may be declined where permitted by applicable law.

Right to Access or Know

You may have the right to request access to the personal information we hold about you.

Right to Delete

You may have the right to request that we delete personal information we maintain about you.

Right to Correct

You may have the right to request that we correct inaccurate personal information we maintain about you.

Right of Portability

You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, subject to certain circumstances and exceptions.

Managing Communication Preferences

We may send you promotional emails, and you may opt out of receiving them at any time by using the unsubscribe option displayed in our emails.

If you opt out of promotional communications, we may still send you non-promotional emails, such as communications regarding your account, orders, payments, shipping, customer service requests, or other transactions.

You may exercise any of these rights where indicated through the Services or by contacting us using the contact details provided below.

To learn more about how Shopify uses your personal information and the rights you may have, including rights related to information processed by Shopify, you can visit:

https://privacy.shopify.com/en

We will not discriminate against you for exercising any of your privacy rights.

We may need to verify your identity before processing your request, as permitted or required under applicable law.

In accordance with applicable laws, you may designate an authorized agent to make a request on your behalf.

Before accepting a request from an authorized agent, we may require proof that you authorized the agent to act on your behalf, and we may also require you to verify your identity directly with us.

We will respond to requests within the timeframe required by applicable law.

Complaints

If you have a complaint regarding how we process your personal information, please contact us using the contact information provided below.

Depending on where you live, you may have the right to appeal our decision by contacting us using the details below or to submit a complaint to your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country where you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized data transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent agreements issued by the relevant United Kingdom authority.

These safeguards may not be required when the information is transferred to a country officially recognized as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons.

We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide additional notice where required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or would like to exercise any rights available to you, please contact us at:

Email: info@shopurbantrail.com

Address: 30 North Gould Street, Sheridan, Wyoming 82801, United States